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22nd October 2010: British Actress & Model Sarah Mac Donnell Showcases Louise Kennedy's Sophisticated Collection at Exclusive Mercedes-Benz Fashion Event

British beauty Sarah MacDonnell brought an extra touch of glamour and sophistication to The Royal College of Physicians today when she showcased Louise Kennedy's sophisticated collection at the inaugural and super stylish Mercedes-Benz Louise Kennedy fashion event.

Pictured alongside the 1886 Benz patent motor car and the 1936 Mercedes-Benz 500K were... [left] Sarah wears a Selene purple wool crepe dress with black pearl neckline Eur895. [center] Lizanna wears a Clara green lace gown with green beadwork Eur4,500. [right] Karen wears a Zarah midnight silk print shift dress with jet black detail Eur1,295 worn with a Cassie pure cashmere leather fringed shawl Eur2,500.

Flying in especially for the occasion, Sarah added some "va va voom" when she arrived in style in a chauffer-driven vintage 1930's Mercedes-Benz to the elegant Royal College of Physicians building on Dublin's Kildare Street. She then participated in a chic salon style fashion show to showcase Louise's newest collection together with some of Ireland's top models, including Lizanna Kirwan and Karen Fitzpatrick. The exclusive event was attended by some 100 Mercedes-Benz lady owners.

Louise Kennedy became a style envoy for Mercedes-Benz last year. The collaboration that was formed is one designed to showcase the very best of artistic flair, creative genius, elegant design and superior craftsmanship upon which she and Mercedes-Benz have built their reputation. A parallel objective was to create a platform on which Louise could expand her extensive client base by showcasing her creations before the wider Mercedes-Benz customer network.

Speaking at the event, Mercedes-Benz sales manager Ciaran Allen praised Louise for her creations. 'Every item in her collection was the embodiment of style, sophistication and fine craftsmanship – qualities for which Mercedes-Benz themselves are famous.'

Louise Kennedy's Autumn Winter 2010 collection is the epitome of luxury and sophistication. Showcasing the very best of her artistic flair and creative genius, her newest collection offers beautiful clean lines, bold colours including forest green, chocolate, red and purple and sensuous fabrics. Indeed, the designer's newest collection is an exquisite testament to her distinctive elegant style, stunning technique and incomparable eye for detail.

The label of choice for discerning style-conscious women, Louise Kennedy's name has become synonymous with wearable, contemporary and elegant day and evening wear. Investing in wardrobe staples is essential and Kennedy's Autumn Winter 2010 collection offers the modern sophisticated woman a wide choice of luxurious outfits, from exquisite cashmere and wool crepe coats, such as the black Ellen coat with beaded cuff (€1,395), to clever and effortlessly stylish jersey dresses, such as the Bella dress (€595) - ideal to bring you from the office desk to dinner or a night out on the town! The collection also includes sweet separates, perfect for those enjoying a more leisurely pace of life at the weekend or on holiday.

Chic little black dresses are key this season, celebrating modern feminity and include a typical Kennedy twist, with dramatic embellishments showcasing the designer's hallmark insistence on an impeccable finish. Louise's Diva dress in black silk with bronze beadwork (€1,200) and the black Amelie jersey dress (€750) are perfect examples of this sophisticated look.

Luxurious silk shift dresses also make a dramatic statement in this collection, with bold silk prints in a variety of colours and beautiful paisley prints also featuring strongly. A highlight includes the Zarah dress in paisley silk print with jet beadwork (€1,295). With “investment” being the key fashion catchphrase of the moment, the silk shift is the ultimate trans-seasonal must-have; utterly wearable in summer and autumn – simply add some great hosiery! The shift is also a favourite as it is so forgiving, flattering to all shapes and ages!

Lace featured strongly on the international catwalks this season and Kennedy's collection offers an elegant take on this trend, with a stunning forest green lace Kim dress with georgette silk sleeves (€1,495) and a spectacular Clara green lace gown with green beadwork (€4,500) being clear highlights.

Kennedy's collection boasts discreet touches of luxe refinement, from double face crepe with soft ruffle high necklines, to fluid jerseys and softly pleated silks. Double facing also features strongly in tailoring, adding to the sense of luxury and refinement, as seen on the Paola jacket in black wool crepe (€595), with the matching Naomi skirt (€295).

Leopard prints are also evident throughout the collection, with accents featured in silk linings of the tailoring pieces and chic cashmere leopard print shawls looking sensational when worn with the fine tailoring pieces in black, chocolate or camel tones.

Consistently popular among discriminating cognoscenti, this season's Louise Kennedy collection promises to make those who wear it feel feminine, elegant and sophisticated.

Irish Stockists:
Louise Kennedy, 56 Merrion Square, Dublin 2 +353 (0)1 662 0056
Brown Thomas, 88-95 Grafton Street, Dublin 2 +353 (0)1 605 6666

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